Milka

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Milka is a brand of chocolate confection which originated in Switzerland in 1901 and has been manufactured internationally by the US confectionery company Mondel?z International (formerly known as Kraft Foods) since 1990. For more than 100 years, Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012. It is sold in bars and a number of novelty shapes for Easter and Christmas. Milka also produces chocolate-covered cookies and biscuits.

Video Milka

History

On November 17, 1825, Swiss chocolatier Philippe Suchard (1797-1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique. The following year, Suchard expanded his company and moved production to nearby Serrières, where he produced 25-30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate.

In 1970, Suchard merged with Tobler to become Interfood. Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard. Kraft Foods acquired Jacobs Suchard, including Milka, in 1990. In October 2012, Kraft spun off its snack food division, which was renamed Mondel?z International.

Maps Milka

Advertising

The brand's symbol is a purple cow with a bell around her neck, usually in an Alpine meadow. During the 1990s, Peter Steiner appeared in Milka commercials.

src: www.germandeli.com

Varieties

Milka is sold in a number of packages and flavors, according to where it is purchased:

• Bars
  • Alpine Milk - Milk-chocolate bar
  • Broken Nuts - Milk-chocolate bar with hazelnut pieces
  • Milka and Daim - Milk-chocolate bar with pieces of toffee
  • Milka and Oreo - Milk-chocolate bar with Oreo filling
  • Choco-Swing - Milk-chocolate bar with a biscuit filling
  • Choco and Biscuit - Milk-chocolate with cocoa creme filling and a layer of biscuit
  • Strawberry Yogurt - Milk-chocolate bar with strawberry filling
  • Caramel - Milk-chocolate bar with caramel filling
  • Almond Caramel - Milk-chocolate bar with pieces of almonds and caramel filling
  • Whole Hazelnuts - Milk-chocolate bar with whole hazelnuts
  • White Chocolate - White chocolate bar
  • White Coconut - White-chocolate bar with coconut
  • Raisins and Hazelnuts- Milk-chocolate bar with raisins and pieces of hazelnut
  • Raspberry Cream - Milk-chocolate bar with raspberry fillings
  • Cow Spots or Happy Cow - Milk-chocolate bar with white-chocolate spots
• Toffees
  • Milka Toffee - Milk-chocolate-covered toffee filled with caramel
  • Milka Toffee Hazelnut

src: safka.co.nz

Further reading

• Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1st ed.). New York: Palgrave Macmillan. ISBN 9780230606227. 

src: www.germandeli.com

Notes

src: images-na.ssl-images-amazon.com

References

src: www.labbrand.com

External links

• Official website
• Images of Milka wrapper designs throughout the decades
• "Milka Suchard" Advertising poster from the 1940's

Source of article : Wikipedia